Webroot Digital Library
Webroot, Inc.
2010-2011
DAM Platform: Widen Collective
Webroot had developed a homegrown repository for storing company assets. It could no long be supported by in-house IT and a new solution needed to be found. Ann led discovery, metadata, workflow, process and governance designs, and vendor vetting with a small Marketing Communications group.
File and metadata coordination, migration, configuration, and launch with Widen Collective followed. Ann produced training materials, and registered, welcomed and trained all the new users in Webroot’s first-ever DAM. She then managed the library going forward.
“ The problem we had to fix quickly was how to make all our content easy to manage, access and provision centrally. Ann was invaluable in the entire process and implementation. Her experience and knowledge meant we were able to move very quickly—from clarifying our needs, identifying and integrating stakeholders, and then building out a digital asset management system that allowed us to move from a high-friction set of processes to a single streamlined process. Our new asset management system has fundamentally changed the effectiveness of our sales and marketing teams and Ann was an instrumental partner in the success of the program.”
— Jean Chapin, Marketing Director